Neramyth

Every city has a story of its own.
Neramyth is how that story comes to light —
turning hidden creative assets into a city brand that reflects who the city really is,
connecting what locals and visitors experience into a city
that is good to live in, to invest in, and to visit.

Begin from within

City branding has to start with the people who live there — finding the city's identity together, setting a direction, and agreeing on goals. Once every sector shares the same picture, the city's projects and development all pull in one direction.

Build through collaboration

A city brand is not a short-term project but a long-term process, built on cooperation between government, business, communities, and residents. CEA helps design the mechanisms and support the work, so the city can carry on after the project ends.

Bring the identity into focus

Every city is already distinctive, so Neramyth is not about inventing something that was never there. It is about finding, elevating, and retelling what the city already has, so people see its value, understand it, and remember it.

Make it real

The programme is built to be put into practice, through tools, guidance, and activities a city can actually use. It starts by making the city better to live in, then grows into somewhere worth investing in and worth visiting.

Understanding city identity
through data

Discover the assets and stories a city already has, drawn from open data and collaboration with local people — to understand its identity, its values, and the connections within it, as the basis for a data-driven city brand.

Grouping the assets

The first step is seeing which types of assets a city has more or less of — from nature and places to people, knowledge, and ways of life — for a simple picture of what stands out.

Understanding the connections

No asset carries its value alone; each connects into shared stories with others. Seeing those connections shows how a city's identity is assembled, and which assets are truly at its heart.

Defining the city's character

A city's character can be read from the qualities of its assets — lively or calm, tangible or intangible. Together they reflect the ways of life, values, and stories that make each city unlike any other, and point to the character it wants to be known for.

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